Frequently Asked Questions

Find quick answers and onboarding tips for getting the most out of the Destination Ontario Insights Portal.

1. What is the Destination Ontario Insight Portal?

The Destination Ontario Insights Portal is a free, centralized hub for tourism data and research. It provides tourism partners with one convenient place to access interactive tools, intuitive reports, and up-to-date insights to support informed, evidence-based decision-making across Ontario’s tourism sector.

2. Who should create an account on the portal?

The portal is designed for anyone who relies on tourism insights to inform planning, marketing, or strategy. Current users include government partners, RTOs, DMOs, tourism businesses and operators, industry associations, consultants, accommodations, tour operators, educational institutions, and other sector stakeholders.

3. Is the Destination Ontario Insights Portal a Canadian platform?

Yes. The Destination Ontario Insights Portal is a Canadian platform developed to support Ontario’s tourism sector. All data within the portal is stored on secure Canadian servers.

4. Who can benefit from these insights?

Anyone involved in tourism planning, marketing, product development, or strategic decision-making can benefit from the portal. Whether you’re looking to uncover new opportunities, understand visitors, or strengthen operations, the portal provides actionable insights to support your work.

5. Is there a cost to use the Destination Ontario Insights Portal?

No. The portal is free for all users, giving the industry open access to high-quality research and tourism insights.

6. What types of reports and data are available in the portal?

The portal features a wide range of research, including:

• Visitor insights and travel motivators

• Market profiles and tracking studies

• Monthly tourism metrics

• Sector-specific research

• Traveller interest by region

7. How often is new data or research added?

New insights are added monthly, with additional reports published throughout the year as major studies are completed. The portal is continually updated to provide the latest insights from across Ontario.

8. How can the portal help my tourism business or organization?

The portal helps uncover insights, identify opportunities, and strengthen data-driven strategies. It supports decision-making by providing current, reliable information on traveller behaviour, market trends, and tourism performance. These insights can guide marketing, product development, investment, and strategic planning.

9. I forgot my password. How can I reset it?

Select “Forgot password” on the login page and follow the steps to receive a reset link by email. If you need assistance, please contact support@crg.ca.

10. Can I access the portal on mobile devices?

Yes. The portal is mobile-friendly and works on smartphones and tablets.

11. Can I download or share reports?

Yes. Reports can be downloaded as PDFs or Detailed Crosstabs. You may share downloaded content within your organization or with partners.

12. How do I search for or navigate to specific insights?

You can explore the portal in several ways:

• Browse by topic to view publications by specific markets

• Browse by tag to view publications by themes or subjects

• Use the search bar to quickly find publications by keyword

13. Who can I contact for help or more information about the research?

For support or research inquiries, please contact Context Research Group at support@crg.ca. We’re happy to help with questions about the data, methodology, or how to use the portal.

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